On June 10, 2025, Clover unveiled its Mobile Showroom at Citi Field during the Mets’ first pitch, marking the start of a nationwide roadshow. Designed to build momentum for the Clover x Shark Tank Summit in Las Vegas (September 2025), the showroom traveled across the country, making multiple stops, engaging thousands of people, and ultimately arriving in Las Vegas just in time for the conference.

I designed the full exterior wrap of the showroom van, transforming it into a bold moving billboard that carried the Summit’s identity on the road. In addition, I designed event signage and brand activations for the Citi Field launch, including on-site signage and first-pitch moments that extended the Mobile Showroom experience into the stadium environment. Inside the van, our team partnered with an experiential agency to create an immersive showroom environment where visitors could explore and interact with Clover’s products, engage with sales teams through live demos and conversations, and participate in interactive brand activities.

As the van made its journey to Las Vegas, each stop provided entrepreneurs and small business owners with an engaging, in-person touchpoint—a chance to learn about Clover’s tools, connect with the brand, and share in the growing excitement leading into the Summit.

This project represented a fusion of brand storytelling, experiential design, and mobile activation, transforming Clover’s vision into a traveling experience that brought its mission directly to communities nationwide.